Zipster / photography

Nothing should get in the way of your time with your little one, especially uncomfortable clothes. This campaign was all about showing that breastfeeding doesn’t have to get in the way of everyday life. Zipster's new knitwear is comfy, practical, and stylish, whether you’re at home with your baby or out for coffee with friends. We wanted to capture real, everyday moments: quiet, intimate times at home and playful, slightly messy moments out and about.